Frozen Food sales rise as consumers look for convenience

Sales of frozen food have been on the rise in recent years, as consumers look for convenient and affordable options. According to the U.S. Department of Agriculture, frozen food sales reached $61 billion in 2022, up from $55 billion in 2021.

There are a number of factors driving the growth of the frozen food market. One is the increasing popularity of meal kits and other prepared foods. These products offer consumers the convenience of having a home-cooked meal without the time and effort of cooking from scratch.

Another factor is the rising cost of fresh food. As the cost of fresh produce and meat continues to climb, consumers are looking for more affordable options. Frozen food is often significantly cheaper than fresh food, making it a more attractive option for budget-minded shoppers.

Finally, frozen food is becoming more and more convenient. Many frozen food products are now pre-cooked or partially cooked, which makes them ready to eat in minutes. This is appealing to busy consumers who don’t have a lot of time to cook.

As the frozen food market continues to grow, we can expect to see even more innovation in the category. New products and technologies are being developed all the time to make frozen food even more convenient and appealing to consumers.

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